GoLow
Grocery & General Information App
GoLow is an app that helps consumers to reduce unnecessary trips to the store & learn how to shop smart! It allows you to make and view grocery lists, view and save coupons, and learn how to shop smart whether that may through a simple & cheap salad recipe or an infographic on how inflation has changed in the past 30 years.
ideation
In an attempt to market to anybody, the logotype was created to illicit a feeling of familiarity and affordability with its curved edges. Additionally, the wireframe sketches show a more in depth look at what the expectations of the app & how that look has remained consistent.
iconography
To further the idea of quick and easy learning, the icons created were designed to be simple and straight forward to understand within the context of the app. The icons appear in the simple gray and white look when they aren’t selected but a illuminated with color when clicked to easily distinguish was section of the app you may be on.
