BARK-B-Q
all natural dog treats
package design & campaign
inspired by my hometown, aka kansas city the home of bar-be-que, bark-b-q dog treats appear approachable yet vibrant to the consumer creating the atmosphere of a barkyard bar-be-que featuring dad jokes.
the three characters were created to market towards all age groups in a goofy yet endearing way. they were dressed in typical bbq wear to further the backyard bbq feeling.
the process
limited to a three color pantone palette printable on one sheet of paper, i created a backyard bar-b-q scene with three friendly characters to go with the three flavors. using muted tones to illicit an eco-friendly & welcoming vibe.
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